The new blue ocean of "age appropriate" products

the development of technology is changing with each passing day, and the surging pace of the Internet age is beyond the reach of many elderly people. In a recent report, Walker website pointed out that some companies have taken a fancy to this "blue ocean" and launched many humanized products, such as outdated mobile phones and simple pads

"compassionate" emotional care robot

elliq is an artificial intelligence care product designed for the elderly by Israeli "intuition" robot company. It looks a bit like a table lamp in a Pixar movie. It can be placed on a coffee table or kitchen counter. It can read news, play streaming music and weather forecast. But elliq's core attraction lies in her compassion. Intuition robot hopes to make the company an important player in the emerging high-tech industry for the elderly. It's impossible to teach robots how to love, but elliq can urge people to take medicine on time, or accompany the elderly through those lonely nights after retirement

elliq is gentle, considerate and patient, which is the guiding philosophy of "intuitive" robot companies, and large companies such as apple and Google do not focus on these characteristics in their products for the general public. Dole sculler, CEO and one of the founders of intuition robotics, explained: "we want elliq to change from working for someone to working together. People are social animals, but many older people are deprived of this sociality, and elliq may make up for it."

in addition to elliq, Paro, an emotional escort robot developed by Japan's Institute of industrial technology, is also well-known. Paro is about 55cm tall and weighs only 2.5kg. It looks like a furry seal toy. It is equipped with sensors and has a variety of sensory functions such as touch, vision and hearing. It will show different dynamic states during the day and night. It can also remember and imitate a variety of human actions. It is said that these functions of Paro can play a good role in patients with dementia

"intuition" robot company is not the only company trying to develop the high-tech market for the elderly. Laurie Orlov, a digital industry analyst at the website "aging and health technology watch", said: "the baby boomers are in their 70s. Their generation has money. The high-tech industry knows that it's time to pay attention to them."

one of the first personal high-tech devices sold to the elderly is the Samsung jitterbug mobile phone. This phone came out in 2005, just as the smartphone craze began to sweep the world. But for those who are confused by the rising touch screen boom, grandparents who just want to call their families and never care about the mobile app store, the emergence of jitterbug and some flip phones that completely deviate from all the design trends of the 21st century is at the right time

simple menu, large and bright display screen, large text, backlit keyboard, good call quality and long battery life are all the advantages of jitterbug. Despite its simplicity, its popularity is surprising

in the past 10 years, under the joint influence of cloud computing, algorithms and a series of icons arranged on the main screen, people's living rules have changed greatly. The familiar technology of telephone has suddenly become extremely complex. People begin to worry about whether the elderly can catch up with the fast train of technology trend

Scott lean, a former executive of intuition robotics, tried to solve this problem. In 2014, after feeling "increasingly isolated in numbers" from his octogenarian mother living elsewhere, he became an advocate for aging. Soon after, he began to develop his grandpad series of software with the goal of launching an easy-to-use tablet

the grandpad tablet is pre loaded with grid filling, single player checkers, Sudoku and other games. There is a jukebox that can play a large number of popular music in the past, as well as browse photo albums, contacts and video calls. All this is presented on the screen through large fonts and large keys in primary colors

more consideration should be given to the real needs of the elderly

two years ago, grandpad visited 60 elderly people over the age of 75 and found that only 8% of the elderly knew how to initiate video calls. Many elderly people may have a smart phone, but they may not know how to use it effectively. This is particularly important given the situation in 2020 and the large number of fraud that will follow. Techcrunch, a technology website, reported that harassment calls increased by 18% during the epidemic, many of which were aimed at the elderly

Tom camper, founder and executive director of "technical service organization for the elderly", pointed out that he also noticed the increase of scams against the elderly. He believes that technology giants who ostensibly pursue diversity often ignore the real needs of the elderly, and to truly protect vulnerable groups, retired people should be considered in every link of the value chain

Walker pointed out that the Internet wave is unstoppable, and we are all forced to adapt to it in one way or another. The idea of isolating our parents from a world full of iPads and iPhones seems to miss the point. As camper said, as long as we spend more time considering the large number of people who are using modern technology, we will be able to obtain an Internet that is safe for all users and empowered for all users

Riley Gibson, President of silvernest, has the same view. Silvernest is a start-up company that provides on-demand sharing services. Their target customers are mainly empty nesters (or middle-aged and elderly people over the age of 50). Some of them are widowed, while others encounter financial difficulties after divorce. Silvernest provides an online platform to help like-minded elderly friends rent and live together

Gibson said that every Silicon Valley start-up wants its customers to use technology to improve their lives, but few people have shown this magical possibility to the elderly. Whether we like it or not, the elderly are surfing the Internet like us, and entrepreneurs should consider this fact more