Another new outlet? Ten billion yuan market! Buy big brands at 35% off! There are more than 100 million business users, and you may be buying it→

It has been half a month since the Anti-Food Waste Law was promulgated. Classified management, special labeling or centralized display and sale.

In the past, the handling of impending food was a difficult problem faced by many businesses, but now, these impending foods are not only easy to sell, but are also favored by more and more young people.

30% to 50% off the main price/performance ratio

Provisional food becomes the new favorite of young people

Mr. Wu’s snack rack is almost all from the Internet The "provisional snacks" that are scoured are foods that are about to reach the expiration date but are still within the expiration date.

Mr. Wu, a temporary food consumer: The purchase frequency is about four or five times a month. I think it is a relatively cost-effective experience to buy snack products of such a big brand with the lowest money.

For the same product, the date determines the price. Mr. Wu said that a box of milk priced at 45 yuan, once it is discounted as a temporary food, generally only costs 25 yuan to buy. Cheap and cost-effective is the main reason why many young people choose to buy impending food.

On a social networking site, there is a "I Love Temporary Food" group composed of more than 30,000 people. The group label says "Use discounted prices to eat delicious food without discounts". The growing number of impending food lovers has also made many people see business opportunities.

Temporary food e-commerce merchant Lei Yong: We have more than 110 million users. Only the Taobao store has been in operation for less than two years and has 600,000 to 700,000 fans.

Peng Peng, person in charge of an e-commerce food industry: There are almost 10,000 shops selling temporary food on Taobao. In the past year, more than 2 million users bought temporary food. Mainly young people, post-90s, college students, including young people working in second and third-tier cities.

Will there be a "discount" on food safety during the period?

In the interview, the reporter found that although the consumer group of impending food is constantly growing, in the subconscious of many consumers, you get what you pay for. Low-priced products may be more or less. There will be some problems. Can the food at the end of the day be eaten with confidence?

The reporter found that consumers prefer beverages, dairy products, potato chips and other foods that can be eaten in a short period of time when buying impending food. When shopping for foods such as bread, pastries and fresh meals, most of them are more entangled.

Fan Zhihong, Associate Professor of the School of Food Science and Nutritional Engineering, China Agricultural University: Food that does not exceed the expiration date, you bought it at a reliable supermarket or other channels, so don’t worry about it being unsafe.

Experts suggest that although temporary food can be eaten with confidence, please pay special attention to the storage instructions when buying.

Fan Zhihong, associate professor of the School of Food Science and Nutritional Engineering, China Agricultural University: For example, if a food is specified at minus 18 degrees, the shelf life is 12 months. If it is placed at minus 8 degrees, its shelf life will be Will be shortened.

Data shows that in 2020, the total output value of my country's snack food industry will be close to 3 trillion yuan. In addition, my country also imports a large amount of overseas food every year. Calculated on the basis of 1% annual inventory precipitation, the market size of impending food is at least tens of billions.

Industry insiders also said that for such a rapidly developing emerging market, relevant state departments should further improve relevant regulatory policies.

The "provisional food" market has many selling points and pain points.

Now the country pays more and more attention to the problem of food waste. The secondary sale of temporary foods has not only reduced the inventory of businesses Overstocking, avoiding food waste, and allowing consumers to "use discounted prices to eat delicious flavors without discounts" is indeed multi-tasking.

However, we must keep the bottom line of the safety of imported food in the period of time, and we must not harm the rights and interests of consumers for economic benefits. At present, the relevant departments have no detailed rules for the circulation of temporary food. Whether to establish an access system for temporary food sales agencies, these are issues worthy of discussion.